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Navigating Lead Scoring
~ A guide for sales and marketing ~
Do you know which of your leads you should be focusing on? Lead scoring is a way of assigning a numerical score to your leads. It's a system which allows you to work out the potential value of a lead to your company.
Here's what you'll find in this guide:
What's lead scoring?
How to use lead scoring
Why lead scoring matters
How lead scoring can benefit both sales and marketing
Where to start with lead scoring
Predictive lead scoring
Tips to help you get the most out of lead scoring
On top of that, we've also created a lead scoring 'cheat sheet' you can use to start evaluating your leads. What are you waiting for? Fill in the form on the right and get your copy today.