Navigating Lead Scoring
~ A guide for sales and marketing ~
Do you know which of your leads you should be focusing on? Lead scoring is a way of assigning a numerical score to your leads. It's a system which allows you to work out the potential value of a lead to your company.
Here's what you'll find in this guide:
- What's lead scoring?
- How to use lead scoring
- Why lead scoring matters
- How lead scoring can benefit both sales and marketing
- Where to start with lead scoring
- Predictive lead scoring
- Tips to help you get the most out of lead scoring
On top of that, we've also created a lead scoring 'cheat sheet' you can use to start evaluating your leads. What are you waiting for? Fill in the form on the right and get your copy today.