Do you know which of your leads you should be focusing on? Lead scoring is a way of assigning a numerical score to your leads. It's a system which allows you to work out the potential value of a lead to your company. 

Here's what you'll find in this guide:

• What's lead scoring?
• How to use lead scoring
• Why lead scoring matters
• How lead scoring can benefit both sales and marketing
• Where to start with lead scoring
• Predictive lead scoring
• Tips to help you get the most out of lead scoring

On top of that, we've also created a lead scoring 'cheat sheet' you can use to start evaluating your leads. What are you waiting for? Fill in the form on the right and get your copy today.