Your reps are spending 40% of their time not selling.
Researching accounts. Hunting for contact info. Jumping between LinkedIn, ZoomInfo, and your CRM. Building lists that go stale before outreach even starts.
Meanwhile, some of the strongest opportunities, like companies hiring, raising funding, or changing their tech stack, are easy to miss without the right signals in place.
Sales leaders and RevOps teams deserve better than this. And now they have it.
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Signal-driven account prioritisation
Find in-market accounts before your competitors do. Prospecting Agent monitors your target accounts for buying signals, job postings, funding rounds, technology adoption, and more, and surfaces the companies most likely to buy right now. Reps see a prioritised queue of hot accounts with the "why now" context already attached. No more static lists. No more guessing.
Personalised outreach
at scale
AI-written emails that actually sound like humans wrote them. Prospecting Agent drafts outreach using your CRM history, your value proposition, company research, and real-time buying signals.
The result is personalised emails that reference what’s happening at a prospect’s company and why your solution matters right now. Reps review and approve, full control, zero busywork.
Complete buying committee sourcing
Stop selling to one person. Reach the whole buying group. The average B2B deal involves 6–10 stakeholders. Prospecting Agent identifies the right personas at each target account, VP of Sales, Head of RevOps, CFO, whoever you need, and sources net-new contacts through ZoomInfo or Apollo without your reps ever leaving HubSpot. Complete buying committees, sourced automatically.
Built into your CRM
Lives inside HubSpot and uses your CRM history, engagement data, and deal outcomes to get smarter about your buyers over time.
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Meet HubSpot Prospecting Agent. The end-to-end AI that handles prospecting from signal to sent.
Prospecting Agent is built into HubSpot Sales Hub Pro+ and handles the entire prospecting lifecycle, from identifying companies showing buying intent, to sourcing full buying committees, to drafting personalised outreach your reps will actually want to send.
Because it lives inside HubSpot, it uses your CRM history, engagement data, and deal outcomes to support more relevant prospecting over time.
Spitfire Inbound helps sales teams implement and activate Prospecting Agent in a way that is practical, aligned to their process, and ready for adoption from day one.
The results
speak for themselves.
2x
More meetings booked by teams using Prospecting Agent*
8%
Email response rates, double the 4% industry benchmark*
90%+
Humanity score on AI-generated emails vs. 5% without context*
*Based on HubSpot customer data
Questions about the
Prospecting Agent?
What is HubSpot Prospecting Agent?
HubSpot Prospecting Agent is an AI-powered tool built into Sales Hub Pro+ that automates your entire prospecting workflow. It monitors target accounts for buying signals, identifies complete buying committees, sources contact information, and drafts personalised outreach, all within your HubSpot CRM. Because it's native to HubSpot, it learns from your historical data and gets smarter about your specific buyers over time.
What's included in the free guide?
The guide walks through how sales leaders are using Prospecting Agent to identify in-market accounts, build complete buying committees, and fill pipeline faster. You'll learn the three core capabilities, see real implementation examples, and get a practical framework for activating it with your team. It's designed for sales directors, RevOps managers, and marketing leaders who want to understand what's possible before committing time or budget.
Do I need a specific HubSpot plan?
Prospecting Agent is included with HubSpot Sales Hub Professional and Enterprise tiers. If your team is already using Sales Hub Pro+, you have access. If you're on a lower tier or not yet using HubSpot, Spitfire Inbound can help you evaluate whether upgrading makes sense based on your pipeline goals, team size, and current prospecting challenges. We'll walk you through the business case and ROI before any commitment.
How does Spitfire Inbound help with implementation?
Spitfire Inbound is a HubSpot Elite Partner with deep expertise in Sales Hub implementation and RevOps strategy. We configure Prospecting Agent to match your ICP, connect it to your data sources, train your reps on how to use it, and optimise workflows so you see pipeline impact in weeks. We've helped dozens of B2B teams deploy HubSpot tools that actually get used, not shelved after onboarding.