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Google and Yahoo are turning what was once considered best practices for email authentication into mandatory requirements—and senders who don’t comply with the new requirements will start to see issues getting their emails delivered in 2024. If you want to make sure your emails keep making it to the inbox, join our webinar.

Overview of the changes

Here's a summary of the key areas Google and Yahoo are changing:

  • Secure Emails:

Verify your emails with SPF, DKIM, and DMARC to avoid bouncing and spam marking. Use authenticated 'from addresses' in your connected domain.

  • Simplify Unsubscribing:

Make unsubscribing easy by adding unsubscribe links in marketing emails. Also, manually include them in 1:1 emails from connected accounts.

  • Send Wanted Emails:

Gain explicit consent for emails and keep spam complaints below 0.1% to prevent issues like delays, spam filtering, or bounces.


Webinar outline

Our experts dive into the core changes mandated by Google and Yahoo. In this webinar, you’ll discover how proper email authentication using SPF, DKIM, and DMARC can be your secret weapon against bounces and spam marking.

We’ll also explore strategies to integrate unsubscribe links in your marketing emails and manually add them to 1:1 communications from connected accounts.

Our webinar will help you understand the importance of explicit consent and maintaining spam complaints below 0.1%. Discover how adhering to these practices can safeguard your emails from delays, filtering, and bounces.


Why You Can't Afford to Miss This

Email landscape dynamics are changing, and it's time to adapt. These updates are not just recommendations; they are the new standard for email excellence. Embrace the shift, enhance your sender reputation, and secure a more robust experience for your contacts.


Webinar Details

Date: TBC

Time: TBC


Fill the form below to reserve your spot for the webinar. Be part of an insightful session where our experts break down these changes, provide actionable insights, and answer your burning questions.

Further Resources

For more information explore the official articles from Google and Yahoo regarding these crucial updates.