The Evolution of Marketing and Sales Priorities 

Inbound's Role in Marketing Effectiveness 

Over the past few years, we’ve established the challenges and priorities for marketing and sales teams in the State of Inbound report.

This year, we introduced a new angle in our study: Do marketers believe in their organization’s marketing strategy?

What People are Looking for in a New Job 

While the top three options are consistent across sales and marketing roles, we see some differences further down the list:

11% more marketers factor in culture, while sales teams consider the quality of the sales team and overall company performance.